Abigail Breslin Builds Her Own Birchbox at Flagship Opening Event
Jamie Chung and Jessica Szohr show off a little skin at the grand opening event of Birchbox’s flagship store opening event in New York City on Thursday evening (July 10).
The two actresses were also joined by Abigail Breslin.
“We set it up like an Internet store,” co-founder Katia Beauchamp told the New York Daily News about the new shop.
Inside the boutique, consumers shop by category — lips, hair, eyes, and can take full advantage of the “Try Bar”. You can also build your own Birchbox, filling the box with pick 5 sample-sized products for $15.
The store also includes a hair, makeup and nails studio downstairs where women can get a quick braid or polish change with a plan to hold group classes on how to master tricks like contouring. Cool!
10+ pics inside…