Abigail Breslin Builds Her Own Birchbox at Flagship Opening Event
The two actresses were also joined by Abigail Breslin.
“We set it up like an Internet store,” co-founder Katia Beauchamp told the New York Daily News about the new shop.
Inside the boutique, consumers shop by category — lips, hair, eyes, and can take full advantage of the “Try Bar”. You can also build your own Birchbox, filling the box with pick 5 sample-sized products for $15.
The store also includes a hair, makeup and nails studio downstairs where women can get a quick braid or polish change with a plan to hold group classes on how to master tricks like contouring. Cool!
10+ pics inside…