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Adele's Manager Discusses Streaming, Spotify, & Taylor Swift

Adele's Manager Discusses Streaming, Spotify, & Taylor Swift

Adele‘s manager Jonathan Dickins is speaking out to discuss the situation with streaming, which he calls “the future, whether people like it or not.”

“I don’t believe one size necessarily fits all with streaming,” he added (via Billboard). “To get around the situation with someone like Taylor Swift — and Spotify won’t do it — is that maybe there is a window between making something available on the premium service earlier than its made available on the free service.”

“What’s interesting is that people take things down off Spotify, yet if I search now for Taylor Swift on YouTube, within the space of 30 seconds I can have the whole Taylor Swift [album] streamed. Some of it is ad-supported, so there is revenue, and some of it’s not,” Jonathan continued.

Adele famously wouldn’t let her album 21 be streamed on Spotify until long after it was released.

“On the one hand, the labels are trumping YouTube as a marketing tool and 10 million views is [hailed] as a marketing stroke of genius,” he continued. “On the other hand, they’re looking at 10 million streams on Spotify and going: ‘That’s X amount of lost sales.’ So I think there is a lopsided effect. For an artist that needs discovering, anyone who has got a real good album, but is very niche, I think streaming is great for them. Taylor Swift probably looks at it and thinks, ‘There is an element of cannibalisation. I am a brand. People know who I am and I want to protect the record sales.’ And that’s fair enough.”

WHAT DO YOU THINK about Adele’s manager’s view on the streaming situation?

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  • Revengefan0101

    This makes no sense. Artists make most of their money from touring, not album/song sales. The record companies make their money from album/song sales.

  • Violet

    Spotify or not, who cares. There are thousands of other sites to go and listen to their music. They are fighting a losing battle.

  • Hill95

    Stars shouldn’t have to be forced to resort to touring to make money. It’s only because of pirating and things like free streaming that they have to tour. But what about all those who can’t tour, because of family, age, group breaks up, etc
    I think the time will come where top tier artists will have to be offered through subscription only, so they, their songwriters etc get paid the money they deserve. Spotify is using the free music gimmick to build their brand. But they have money from a lot of private investors who smell money. So let’s give all artists good deals for them, whether it’s free and subscription for some, solely subscription (and higher royalties) to those higher up.

    Google, by the way, just noted they have a new alogrythms to find piracy. I think piracy will be around for the short term, but not long. So if there are those who want to steal, or those who want to sponge for free, I think things will get straightened out in the future.

  • Anya

    I understand that they don’t want their music to go for free to everyone. On the other hand, the times when you went a bought an album just because you knew the artist are gone. Everyday there are new and new artists appearing out there and if you as a listener won’t get to listen to their whole album you will hardly go and buy it based on 2 or 3 singles.

    And for a musician to make money from selling albums, either the music companies would have to cut the money they are making from it or the albums would have to cost several times more.

  • Sprite

    That’s Y amount of the sales weren’t there in the first place

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