Go Daddy's Puppy Super Bowl Commercial Will Not Air
GoDaddy has decided not to air the controversial 2015 Super Bowl Commercial it made featuring a spin on the lost dog ads.
The commercial featured a dog falling out of a car and finding his way home, only to get sold by the owners through a website made on GoDaddy.
“What should have been a fun and funny ad clearly missed the mark and we will not air it,” the company’s CEO Blake Irving tweeted following tons of push back from the public.
In a lengthier statement released on the GoDaddy website, Blake revealed that the puppy in the commercial was obtained through a loving breeder and is now owned by a company employee.
Thank you @animalrescuers for the candid feedback. What should have been a fun and funny ad clearly missed the mark and we will not air it.
— Blake Irving (@Blakei) January 27, 2015
Click inside to read the company’s lengthy statement on the commercial…
This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.
We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear.
The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.
Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.