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Go Daddy's Puppy Super Bowl Commercial Will Not Air

Go Daddy's Puppy Super Bowl Commercial Will Not Air

GoDaddy has decided not to air the controversial 2015 Super Bowl Commercial it made featuring a spin on the lost dog ads.

The commercial featured a dog falling out of a car and finding his way home, only to get sold by the owners through a website made on GoDaddy.

WATCH: The controversial GoDaddy Super Bowl commercial that has been pulled

“What should have been a fun and funny ad clearly missed the mark and we will not air it,” the company’s CEO Blake Irving tweeted following tons of push back from the public.

In a lengthier statement released on the GoDaddy website, Blake revealed that the puppy in the commercial was obtained through a loving breeder and is now owned by a company employee.

Click inside to read the company’s lengthy statement on the commercial…

This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.

We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear.

The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.

Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.

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  • sky

    them animal rights people need the calm the F**k down, it is just a commercial. When did we lose the right to have a sense of humor.

  • Ellie Israel

    Yeah, well us animal rights people know a hell of a lot more about animal abuse than morons like you. And why was Buddy adopted from a breeder instead of a shelter? Dogs languish in shelters 24/7 or are killed and they are just as good as purebreds. There is no humor in animal abuse.

  • 55vineyard

    I hope this dog can find a good rescue parent and then his “furever” home. There are “no kill” shelters but there are sadly not too many of them.

  • Amy Riddle

    This commercial is funny! Sorry they are yanking it. People have no sense of humor these days.

  • vegnut

    Thanks Ellie. Also, the notion of “responsible breeding” is a nonsequitur. Any breeding is not responsible so long as the conditions you describe exist. To breed more animals while dogs languish and are killed because there are not enough homes for them is irresponsible.

  • cap

    what is the big deal !!!!!!!!!!!!!!!!!!!!

  • cap


  • cap

    where in this commercial is there animal abuse….

  • Ellie Israel

    Since when is animal abuse funny? Since when is it funny to think of how happy a puppy is when it arrives home only to be thrown out and yanked into a van? It’s people like you who cause misery for innocent animals in this world. I certainly hope you do not own an animal.

  • Ellie Israel

    The abuse lies with the thousands of dogs who languish in shelters and are euthanized for space because people buy from breeders. Also, it’s not funny to see a dog that is happy to be home only to find out he has been sold.

  • Amy Riddle

    There is no animal abuse in this commercial. It’s extremely clever! The cute little puppy is even adopted! Happy ending.

  • Ellie Israel

    Apparently thousands of others feel differently because the ad was pulled due to the barrage of complaints. I don’t know who you are but if you are so important that your opinion would trump all of those then, by all means, contact Go Daddy.

  • Ellie Israel



    GoDaddy Nixes Super Bowl Spot After Advocates Tell Company to GoSendYourAdtotheMoon

    On Tuesday, GoDaddy pulled an ad scheduled for Super Bowl Sunday broadcast after expressing surprise that the spot featuring an online puppy seller sparked such an immediate backlash in social media. The ad is just the latest false note on animal issues from GoDaddy, whose founder and former CEO famously flew halfway around the world to shoot a museum-full of African animals, then had the audacity to claim that he killed the elephant for the benefit of local villagers. It just so happened that the elephant was a large male with enormous tusks – the type of elephant prized as trophies.

    Online puppy mills victimize hundreds of thousands of dogs like Turtle who was rescued from a North Carolina mill that sold puppies online. Turtle (pictured above with the vet tech who cared for him after his rescue and later adopted him) had to have both eyes removed because of severe neglect at the puppy mill. Photo: Tracy Gould

    The GoDaddy ad appears to be a parody of several touching ads by Budweiser and other companies that have highlighted the power of the human-animal bond and pet adoption, in this case with an adorable puppy finding its way home after a rough ride threw him off the bed of a truck. But the GoDaddy ad turned sour when, upon the dog’s finding his way home, a woman greets him with excitement – but only because he’s been sold and can now be shipped for sale. She’s operating an online puppy-sales business.

    This commercial was probably not going to be seen as funny in any case, but certainly not when there are thousands of online puppy mill sellers throughout the country, victimizing hundreds of thousands of dogs. These mills sell to customers sight unseen, with their online marketing showing happy and healthy puppies frolicking in the fields. The HSUS has worked with law enforcement to shut down many of these wholesale sellers, and many are among the worst mills we’ve seen. We’ve also worked for 20 years to bring these sellers under the regulatory authority of the U.S. Department of Agriculture, and finally achieved that in 2013 – although that’s only the first step in addressing the problem.

    The fierce reaction to the GoDaddy ad is a sign of the public’s deep connection with animals, and a strong indicator that the public increasingly gets the notion that the online selling of puppies, a key sales strategy of the puppy mill industry, is a threat to animal welfare. It was reported last night that the online petition protesting GoDaddy’s ad, started by Pennsylvania advocate Helena Yurcho on, was one of the fastest growing petitions in recent memory.

    GoDaddy seems to relish shock-value advertising and the whole controversy could have been staged from the start to get attention, as some observers have noted. When it comes to Super Bowl spots, the company has yet to transcend its reputation for cheap and tawdry messaging. But it’s hard to imagine what good comes to the company when it consistently shows itself to be callous or indifferent toward animals. That’s not a winning business strategy in 2015. Ask SeaWorld about that.

  • Ellie Israel

    See below.

  • La

    Wow, its so gross how some people actually find this funny. Like vomit inducing, sick to my stomach gross. So glad i use as my registrar. its a million times cheaper and simple than godaddy. And and are super easy free do it yourself alternatives for hosting if you are looking to move from godaddy no coding knowledge nessesary, its all drag and drop basis. Good luck to those looking for alternatives to godaddy!