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Nationwide Super Bowl Commercial 2015: Childhood Deaths

Nationwide Super Bowl Commercial 2015: Childhood Deaths

This commercial took a morbid turn that we did not expect at all – Nationwide Insurance went for the shock value with its ad during the 2015 Super Bowl.

The clip featured a young buy listing off all the things he’ll never have the chance to do – including learning to ride a bike, travel the world, get married and more – all because he died.

The commercial then cuts to a bathtub overflowing with water.

“The #1 cause of childhood deaths is preventable accidents. At Nationwide, we believe in protecting what matters most, your kids. Together we can #MakeSafeHappen,” the video’s caption reads.

Make Safe Happen – Nationwide 2015 Super Bowl Commercial
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  • CLX

    I did not find that commercial effective at all. I’m not a fan of the commercials that go too far in trying to be shocking.

  • xyz

    Nor did I. If all or most parents would be really responsible, such things wouldnt happen.

  • Eva from the Bronx

    Unfortunately my son drowned in bean dip while I was watching the Nationwide commercial. If only it had aired sooner, or maybe a pre-game tweet.

    JK…It was a good ad.

    It’s still not going to convince me to use Nationwide though. I don’t have kids, my health insurance is $85/month through Obamacare, car insurance is $25/month through Insurance Panda, and homeowners $40/month thru Progressive. I’m already getting steals.

    No need for the Nationwide (even though they did tear at my heartstrings a bit).

  • Mike

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