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Reebok Super Bowl Commercial 2015: Freak Show, Be More Human

Reebok Super Bowl Commercial 2015: Freak Show, Be More Human

Reebok brings the action — and the mud and also a little bit of blood — for their commercial for the 2015 Super Bowl.

The brand uses the strength of CrossFit members and other athletes to show that their sneakers are ready for anything.

The ad shows that athletes who spend their days doing crazy exercises in the mud and lift extremely heavy weights are doing that to be even better parents, teachers, leaders, and humans.

Watch the full commercial below!


Reebok – Freak Show – Be More Human Super Bowl Ad
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  • TheWayISeeIt

    Really great commercial, but as a consumer, it doesn’t align with their brand (in my eyes), or my perception of their brand. I call it a lose when I immediately connect the message and direction with adidas or Under Armor. A Super Bowl commercial isn’t where you start a rebranding initiative.

  • L.R.

    You havnt been paying attention to Reebox’s brand as of lately. Reebox has taken on Crossfit as their own. And had been branding themselves as the leader everything fitness particulariy crossfit for the last 5 several years.

  • TheWayISeeIt

    Unfortunately, for Reebok, it doesn’t mean it’s working. I have had the pleasure of working with several active brands over the past 5 years and Reebok has nothing on the likes of Nike, Under Armor or adidas. They may want to brand themselves as the leader, and have spent a lot of money trying to do so, but at the end of the day it’s about the consumer’s perception of a brand and “the leader in fitness” is not the tag consumers would give Reebok, even with at $4.5MM commercial. Like I said, great commercial, but as an active brand consumer, it didn’t resinate as “Reebok”.

  • Krystal

    This is exactly how I see Reebok. They also took over Spartan Race as the sponsor (as seen in the commercial). It does work, because as a Spartan racer myself, I have bought all the stuff. The shoes are awesome. I don’t slip at all coming down the mountains. Also, my whole team wears the stuff, and all the elite racers. I see people dropping hundreds of dollars on merchandise after the race. All Reebok. Also, I have done a lot of Les Mills clases which they also promote for.

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