Top Stories

Nationwide Responds to Criticism of Their Shocking Super Bowl 2015 Commercial

Nationwide Responds to Criticism of Their Shocking Super Bowl 2015 Commercial

The Nationwide commercial that aired during the 2015 Super Bowl concerning child deaths elicited a strong reaction from the public.

The insurance company issued a statement after receiving a lot of criticism:

“Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance,” the statement read (via their website).

“We want to build awareness of an issue that is near and dear to all of us—the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death,” the statement continued.

Click inside to read the full Nationwide statement…

Columbus, Ohio – Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us—the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

Just Jared on Facebook

JJ Links Around The Web

Getty
  • hogprint

    Total buzz kill for a family event where everyone is happy and having a good time. Typical from a corporation that is based in Columbus OH…

  • Anon2

    It might be not be a happy message, but losing a child to something to something that is totally preventable is a never-ending heartache and nightmare. So go ahead and be outraged…but, stop and think about what the ad is warning you about..might save a child’s life.

  • Jennifer P

    What’s the more likely scenario… Nationwide paid $5 million to save lives, or Nationwide paid $5 million to cause a stir and get their names in the headlines for a week or two after the Superbowl, regardless of whose night they ruined in the process? I’m going with the latter.

    I’m all for child safety awareness, but how many people who saw that ad didn’t already know that overflowing bathtubs and unlocked chemical cabinets are dangerous to children? There was a way to address this that wasn’t so melodramatic. That ad, with the dead child talking about all the things he’d never be able to do, would have been painful to anybody who had lost a child for ANY reason (stillbirth, cancer, auto accidents etc), not just household incidents.

  • Teni Eliza

    I think good parents know how to keep their kids safe. I also think bad parents will be careless regardless of seeing an ad during the SuperBowl. They might have been trying to make a point, but also gain attention for themselves. It was inappropriate to have it during a family event and a happy event. The domestic violence ad was donated by the NFL due to the issues they’ve had. That one was warranted, this one was not.

  • https://twitter.com/thedreadofpenny Penny Dreadful

    God, folks just complain about EVERYTHING these days. We have become a nation of perpetual whiners expressing perpetual outrage.

    You know what? You CAN sell a product AND do something that helps people at the same time.

  • https://twitter.com/thedreadofpenny Penny Dreadful

    You are wrong. Even the best parents can’t do everything right all the time, and your comments suggests that only bad parents lose their children to unthinkable accidents. It is not true.

  • Dead Kid

    I’d love to leave a witty comment here…but I’m dead.

    https://twitter.com/ButIDiedKid

  • Living in a box

    People who is outraged over this ads must be really drunk. https://www.youtube.com/watch?v=8TybPXqzQ50

  • suzybel

    I’m just glad I didn’t see it.

  • suzybel

    I’m just glad I didn’t see it.

A Member of Townsquare Entertainment News | Advertise here