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Katie Holmes Looks Glamorous & Hot in Second Alterna Haircare Campaign

Katie Holmes Looks Glamorous & Hot in Second Alterna Haircare Campaign

Katie Holmes shows off her beautiful hair in a new campaign pic for Alterna Haircare!

It is the second campaign for the 36-year-old actress, who signed up as the spokeswoman for the brand early last year.

PHOTOS: Check out the latest pics of Katie Holmes

“The haircare essential I cannot live without well because my hair’s so dry I use the Caviar shampoo and conditioner because it really helps to moisture especially in the summer,” Katie shared in a behind-the-scenes clip. Watch the video below!

She added, “The [Caviar Anti-Aging Moisture Milk] when I get out of the shower on the damp hair, and if it’s still dry, I then I’ll put some Kendi Oil on top of that after its dry.”

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Posted to: Katie Holmes

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  • Jean Morel

    Correction: Katie Holmes looks photoshopped beyond recognition in Second Alterna Haircare Campaign

  • Lindy Lu

    Too bad she doesn’t use the products when she isn’t doing an advert for the line. Her hair generally is a mess and not a hot one either. Often looks dry from lack of care or oily from not washing it. It is her choice not to style or care for it when not doing a photo shoot, but why anyone ever wants her to front their campaigns is beyond me. Of course she owns part of Alterna so that explains why they want her…but Olay etc.????

  • disqus_Vf4fNFMOQf

    It’s about time she glammed it up !! Those ugly jeans she was wearing all the time – Both she and Jennifer Garner !

  • norah mackenzie

    she looks good here – rock on katie

  • penny

    Photoshop awards are the only awards she is going to get. Oh and maybe a razzie or two.

  • CLX

    The hair styling for the pic when she is in white is atrocious – they made her look 45! The one with the bangs is cute, though. I liked when she had bangs.

  • The Shadow Knows

    Jealous much, dearie? Which major company (Olay) hired you as their spokesperson? That’s what I thought.

  • Nathan

    yup they Photoshoped the hell out of those ad pics but the pics of katie on set are flawless. :)

    She looks so good.

  • Lindy Lu

    Oh please–we all have eyes and have seen her out and about more often than not with her hair wet or stringy or unstyled and NO make-up. When you are paid to represent Bobbi Brown or Ann Taylor they should have the expectation that you will use their products while under contract? What is so hard to understand about that simple fact. You see Aniston with her Smart water, Kidman with her Omega watch and Jolie with LV all the time to name a few who do their best to represent the product paying them for the endorsements.

  • Melanie Merle

    What a beautiful, graceful lady