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Sarah Jessica Parker & Jordache Denim Brand Team Up

Sarah Jessica Parker & Jordache Denim Brand Team Up

Sarah Jessica Parker just signed as the new face of the American denim brand Jordache!

The 50-year-old Sex and the City actress will appear in ads shot by Michael Thompson for The Jordache Look and the Jordache women’s collection sold at Wal-Mart.

“An iconic celebrity with an iconic brand,” Jordache president Liz Berlinger described SJP to WWD. “[She's] a real person and she’s approachable.”

SJP added that the brand “has a rich history and I’ve been a fan of Jordache for many years.”

Previous Jordache spokesmodels include Heidi Klum and Elizabeth Hurley. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s, including the high-rise, straight-leg silhouettes.

Can’t wait to see the designs!

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Photos: WWD
Posted to: Sarah Jessica Parker

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  • Lea

    She looks young and fat…. so they photoshopped the sh*t of this

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  • PlayNice

    She looks awesome!

  • PlayNice

    I doubt you look as good as her.

  • kellyf

    Jordache is still a thing? I haven’t heard anything about this brand since 1991.

  • kellyf

    She is not aging well and she’s incredibly thin, although she’d probably look better if she hired a makeup artist that wasn’t determined to make her look like an alien by over lining her eyes. And they definitely added some meat to her legs in these photos. And just look at her hands and face in the last unedited photo compared to the first one.

  • Lea

    with that ridic photoshop…i doubt it too