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Jessica Alba Didn't Want The Honest Co. To Be Celebrity Driven

Jessica Alba Didn't Want The Honest Co. To Be Celebrity Driven

Jessica Alba arrives at JFK airport for a departing flight on Friday afternoon (June 12) in New York City.

The 34-year-old actress and entrepreneur was in the city to speak at 2015 Forbes Women’s Summit: Transforming The Rules Of Engagement and opened up about her billion dollar company, The Honest Co.

“I knew acting was going to end and I wanted to save a lot of money for the rest of my life,” Jessica shared of the motivation to start the company.

She added, “I didn’t put my name and face on the company. I didn’t want it to be a celebrity-driven thing. The customers love how it’s transformed their lives. I feel like we’re just getting our toes in the water. We just launched Asia. It feels like a small number compared with what’s possible.”

FYI: Jessica is carrying a Narciso Rodriguez bag.

10+ pics inside of Jessica Alba arriving at the airport…

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Photos: INFPhoto
Posted to: Jessica Alba

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  • Delores Pauldo

    She still going to do acting!

  • whatsup

    She seems to be still acting and the company is celebrity driven.

  • CLX

    The idea that her company is not celebrity driven is completely bogus — I think she was on the cover of People to launch the company.

    But I will say this — she has on the most normal and sane outfit to travel, unlike most celebs who show up at the airport like they’re on the red carpet.

  • mandyz

    Her company is celebrity driven and yes she does put her annoying holier than though smile on everything she advertises. Ugh just shut up Jessica, your mouth has been one of the biggest walking contradictions in Hollywood.

  • Parisjok

    love her husband’s name Cash and her husband’s father who is so handsome and so damn cool even after losing his hair. just sayin. neither of her children has taken after the black gene of their grandfather

  • Pedro Martinez

    Neither of her kids has taken after the Mexican gene of their grandfather. either.

  • SavannahHaze

    Honor looks like her dad Cash while Haven resembles her French/Finnish grandmother; Jessica’s mom.

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