The Weeknd Buries Old Self in 'Tell Your Friends' Music Video

The Weeknd stars in the music video for his latest song “Tell Your Friends.”

The 25-year-old singer, whose real name is Abel Tesfaye, is generating a lot of buzz for the video, in which he is seen burying his old self.

“Tell Your Friends” is featured on The Weeknd‘s new album Beauty Behind the Madness, which will be released this Friday. The song was co-produced by Kanye West.

Make sure to tune in to the 2015 MTV Video Music Awards this weekend as The Weeknd is set to perform during the show.