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Blake Lively Shutting Down Lifestyle Site Preserve: 'It's Not Making a Difference'

Blake Lively Shutting Down Lifestyle Site Preserve: 'It's Not Making a Difference'

Blake Lively is shutting down her website Preserve – at least for the time being.

“We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way. And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?” the 28-year-old actress told Vogue.

Blake says she plans to rework the site and reopen on her own time.

“It’s very exciting and it’s also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of,’” Blake added.

The site is planning on shutting down on October 9.

Click inside for more of Blake Lively’s statement on Preserve…

“I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this … The only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan. I love the name Preserve. But then, I never thought people would think Preserve had something to do with jam! … These are all of the things you don’t think of when you’re too intimate with something.”

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Photos: Getty
Posted to: Blake Lively

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  • Revengefan0101

    So… basically no one cared about her site and it didn’t get enough hits.

  • Revengefan0101

    So… basically no one cared about her site and it didn’t get enough hits.

  • Dizzy Miss Lizzy

    Nobody wanted to pay for overpriced, mundane merchandise that lacked originality and creativity. I still remember she had some crate on the site that was priced at I think $85 that you could have gotten at Target or Pier 1 for $10ish. The jewelry was run-of-the-mill and way overpriced. So it is no matter that the site didn’t move product.

  • forrest gump

    the packing paper of a present isnt of any importance.
    ………..ITS THE GIFT ITSELF!!

  • Visitor

    Ha! I wonder where Blake would be without the tabloids and the fashion ppl to hype her up. Please, real people don’t care about Lively.

  • Makeba

    The site just ended as sad as she is

  • Delores Pauldo

    Rachel bilson should shut down her instagram account too. It only to promote Hayden when its convenience to her. Not letting people see the baby. And star wars movie that being over 14 years. He haven’t had a decent movie in years. Blake can’t make people like her site when things are too pricey. When will Rachel admit her relationship with Hayden is a failure and having the baby too.Having the baby didn’t get her anywhere. But blake does work on her acting after baby. Rachel bilson didn’t do nothing. Both women are insecure about showing their baby. Their babies are not that special.

  • LALA Land

    Not makin “a difference”? More like not makin money.sad girl without talent.pr pr pr product.only out to promote clothes.

  • laura

    And what’s wrong or shameful about that?
    There’s no shame in closing a business that isn’t going as you wished.

  • Jezza

    Can’t say I’m not enjoying this. Her beige, boring, artisanal ass annoys me for some reason.

  • Jezza

    Can’t say I’m not enjoying this. Her beige, boring, artisanal ass annoys me for some reason.

  • Casey C

    wow, you sure like ot bring everything back to Rachel B, huh? since when did all women have babies to ‘get anywhere?’. since when did every mother have to spam instagram with pictures of their baby? and heads-up, babies aren’t inherently special. they’re literally everywhere and most look alike. did you think if a woman put up a picture of their baby it was because they shit gold or something? what do you think makes a baby special? and since when is being private about a personal life, the same as insecure? let’s see your instagram then. where are all your pictures? come on. lets see. lets see how many pictures there are of you on social media sites. if there aren’t any then youre insecure and a failure and not gotten anywhere. awwww your jealousy of Rachel B is kinda sweet.

  • Casey C

    wow, you sure like ot bring everything back to Rachel B, huh? since when did all women have babies to ‘get anywhere?’. since when did every mother have to spam instagram with pictures of their baby? and heads-up, babies aren’t inherently special. they’re literally everywhere and most look alike. did you think if a woman put up a picture of their baby it was because they shit gold or something? what do you think makes a baby special? and since when is being private about a personal life, the same as insecure? let’s see your instagram then. where are all your pictures? come on. lets see. lets see how many pictures there are of you on social media sites. if there aren’t any then youre insecure and a failure and not gotten anywhere. awwww your jealousy of Rachel B is kinda sweet.

  • Casey C

    its not being closed because its not going as she wished, its closing because it’s crap and nobody cared when it opened and cared even less over the last year. her little speech is just a covering action. its probably been bleeding money from day one. did she really think an online site selling HUGELY overpriced tat was going to make a difference in people’s lives? what planet is she on? pretentious crap

  • Casey C

    she has nobody but herself to blame that it was already up and running before they’d thought it through, but let’s face it, it was pretentious, overpriced crap that nobody needed. the grand majority of her fans were teenage girls that didn’t have the sort of cash to be spending thousands of dollars on a single piece and it only aimed itself at the size zero set – most of hte clothes came only in small or extra-small. it was only EVER going to cash in on her celebrity which has only ever waned, so of course it wasn’t enough to keep a poorly thought out vanity project afloat.

  • Tata

    Exactly. I doubt she had to.
    Financial records showed Goop’s site runs constantly at a loss 2 years in a row, but its still up and running.

  • Tata

    Lol look at you getting angry for the poster raging on Rachel B as ‘jealousy’, while at the same time you’re up in here raging at Blake.

  • Neighbour

    Sorry, but you sound crazy. They’re protecting their kids, not ashamed of them.

  • Neighbour

    Ecommerce is dead hard and even when you have basically unlimited coverage, it’s hard. It’s extraordinarily hard when you’re selling things people won’t buy. Plus She should have done her market research. Gwennie won’t shut down GOOP because she doesn’t want to lose face. Plus, she’s a whole lot richer than Blake, with more extensive industry connection, and can keep the machine oiled.

    I think Blake should have done online media ONLY – i.e., a curated website/magazine featuring all the stuff she loves – and earned money on endorsements or featured products. No staff, just contracted writers, and no backend warehouses, logistics, et cetera. Plenty of people will read the website just because it’s Blake Lively’s website and she has ZERO risk when it come to stock because she’s not carrying any.

    But hey, let’s not be too hard on people who try. Plus she wasn’t really being a massive snob about her overpriced stuff like GOOP is about her lifestyle stuff.

  • Chichester

    Starting a website is brave? No, honey. Your just another dumbshit, hot actress that isn’t used to people saying no to you.

  • Dee

    lol. well what did she think?? nobody cares about blake lively. i mean who is blake lively exactly.

  • Blah!

    “The only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan.”
    She is so pretentious! That interview is a joke.

  • Summer

    She can try again if she so decides too, having learned this from this. You live and learn, it’s the only way!

  • carolina diaz

    exactly! You are going to have more failures than successes.

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