ABC Family to Be Called 'Freeform' Starting January 2016
Some major changes are coming to ABC Family next year – including a new name!
The network just revealed that it will go by “Freeform” starting in January 2016.
“Freeform evokes the spirit and adventure of our audience,” president Tom Ascheim said in a statement. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”
ABC Family’s existing strategy is to serve “Becomers” – a life stage that spans people who are 14-34 – so this is considered an evolution of that.
Watch some of the network’s biggest stars announce the news below!
WHAT DO YOU THINK of the name Freeform?