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ABC Family to Be Called 'Freeform' Starting January 2016

ABC Family to Be Called 'Freeform' Starting January 2016

Some major changes are coming to ABC Family next year – including a new name!

The network just revealed that it will go by “Freeform” starting in January 2016.

“Freeform evokes the spirit and adventure of our audience,” president Tom Ascheim said in a statement. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”

ABC Family’s existing strategy is to serve “Becomers” – a life stage that spans people who are 14-34 – so this is considered an evolution of that.

Watch some of the network’s biggest stars announce the news below!

WHAT DO YOU THINK of the name Freeform?


Freeform Teaser
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Posted to: Television

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  • Mookie Glenn

    I think the name is terrible.

  • Mookie Glenn

    I think the name is terrible.

  • Mads_22

    What a dumb name.

  • shoes4life

    It’ll fit with their anything goes agenda.

  • Sanna Leena

    They shouldn’t have cancelled Chasing Life, a show with an important message

  • namers

    That’s a mouthful.

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??