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ABC Family to Be Called 'Freeform' Starting January 2016

ABC Family to Be Called 'Freeform' Starting January 2016

Some major changes are coming to ABC Family next year – including a new name!

The network just revealed that it will go by “Freeform” starting in January 2016.

“Freeform evokes the spirit and adventure of our audience,” president Tom Ascheim said in a statement. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”

ABC Family’s existing strategy is to serve “Becomers” – a life stage that spans people who are 14-34 – so this is considered an evolution of that.

Watch some of the network’s biggest stars announce the news below!

WHAT DO YOU THINK of the name Freeform?


Freeform Teaser
Just Jared on Facebook
Posted to: Television

JJ Links Around The Web

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  • Mookie Glenn

    I think the name is terrible.

  • Mookie Glenn

    I think the name is terrible.

  • Mads_22

    What a dumb name.

  • shoes4life

    It’ll fit with their anything goes agenda.

  • Sanna Leena

    They shouldn’t have cancelled Chasing Life, a show with an important message

  • namers

    That’s a mouthful.

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

  • Firefly15

    Awful name. Like, WTF does it even mean??

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