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Adele's 'Hello' Video Smashes Taylor Swift's 'Bad Blood' Record for Most-Viewed Within 24 Hours

Adele's 'Hello' Video Smashes Taylor Swift's 'Bad Blood' Record for Most-Viewed Within 24 Hours

Adele‘s “Hello” music video racked up 27.7 million views within the first 24 hours on the web, which broke the previous record-holder’s view count!

The previous record holder was Taylor Swift for “Bad Blood,” which had 20.1 million views within 24 hours. Taylor and Adele both debuted their videos in very different ways, which may have added effected the view counts. Taylor debuted “Bad Blood” during the 2015 Billboard Music Awards, while Adele just previewed a short clip from the video during The X Factor UK.

PHOTOS: Check out the latest pics of Adele

If you (somehow) haven’t heard “Hello” or seen the music video, be sure to check it out now!

Adele‘s new album 25 is set to be released on November 20. You can check out the track list for the album here if you missed it.

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Posted to: Adele

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  • selma

    You might wanna add that Taylor promoted the video with pictures to her millions of fans, like weeks before the video. So did her friends. They promoted it to their own millions of fans. Big difference, indeed.

  • IslandGal2012

    Of course she’s Adele!

  • IslandGal2012

    Of course she’s Adele!

  • IslandGal2012

    Of course she’s Adele!

  • IslandGal2012

    Of course she’s Adele!

  • lshelton22

    Adele has more raw talent in her pinkie than Taylor Swift has or will ever have in her entire career.

  • lshelton22

    Adele has more raw talent in her pinkie than Taylor Swift has or will ever have in her entire career.

  • mandyz

    Yep, Taylor heavily promoted the video before it came out while Adele’s video came out of nowhere with no promotion of it. That’s just one example of the power of Adele.

  • Sassypants

    I thought Bad Blood was over-hyped and overrated. I didn’t like it at all.

  • Visitor

    Ouch!
    Taylor lost best new artist Grammy to Adele

    Lost Oscar for best song from a motion picture to Adele
    Is the second best selling female artist of the last decade. Second to Adele.

    Now this. Ouch!

  • http://www.paulwalkerfoundation.org RayonLight

    I do think stuff like this does effect Taylor Swift, she seems to be a very insecure girl deep down. Only time will tell if her whole squad is in it for the long run, hopefully, it doesn’t backfire.

  • Pat Kerr

    It is now up to 92 million views after 4 days on YouTube.

  • Pat Kerr

    It is now up to 92 million views after 4 days on YouTube.

  • kellyf

    Sorry Tay. And it didn’t take 56 celebrity cameos and 4 weeks of constant promotion to do it.

  • CCEkeke

    Adele’s a GO (Grammy & Oscar) while Taylor’s a GE (Grammy & Oscar), Who will reach EGOT first?!

  • Gina

    Taylor Attention-Seeking Swift must be pissed. Gimmicks and teeny bopper fans can only get her so far. Don’t worry, she’ll rectify this by trying to become bffs with Adele to get some of her attention. Please don’t allow yourself to be used by her Adele.

  • http://notly.ru/ Mapгapитa Бaбoвниковa

    what if next time we will suffer a year-long promotion of next single just to get 30 m of views. charts destroys an art

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