Rihanna Is Responsible for Puma's Booming Sales
Rihanna bundles up as she carries a glass of wine while leaving Giorgio Baldi restaurant late Friday night (November 6) in Santa Monica, Calif.
Earlier this fall, the 27-year-old entertainer launched her shoe, the Creeper, with Puma and the brand has been impressed by the sales.
“The launch of the first Puma by Rihanna shoe, the ‘Creeper,’ has been extremely successful and most retailers have sold out within hours or days,” Puma CEO Bjørn Gulden said on Friday.
The shoe has been so successful that the brand plans to have a full collection of footwear and apparel by Rihanna in 2016!
FYI: Rihanna is wearing 3×1 jeans and carrying an MCM bag.
10+ pictures inside of Rihanna exiting her late night dinner…