James Bay Brings 'Let It Go' to 'Today' in New York City (Video)

James Bay grabs his guitar for a soulful performance on The Today Show on Monday morning (November 9) in New York City.

The 25-year-old British singer/songwriter sang his hit song “Let It Go,” which appears on his critically-acclaimed debut album Chaos and the Calm.

In case you weren’t aware, James won Critics’ Choice at the 2015 BRIT Awards, opened for Taylor Swift in Europe, and stars in the latest Burberry campaign!

He also recently did an on-stage duet with his good pal Ed Sheeran!