Over 10 Million Adele Fans Tried to Buy Tour Tickets Yesterday!
If you weren’t able to get tickets to Adele‘s concert tour, you’re in the same boat as millions of other people.
Ticketmaster president Jared Smith says that they had record amounts of traffic on Thursday (December 17) for the general on-sale of the tour dates with over 10 million fans rushing to the site.
In just New York City, there were four million people trying to get their hands on some of the 120,000 tickets available for the six shows at Madison Square Garden.
Despite reports that Ticketmaster’s site crashed, the company says that the systems were performing well throughout the day and they “delivered a good experience for as many fans as possible.”
“Unfortunately, when there is such an exceptional artist with unprecedented demand against short supply, there are inevitably going to be disappointed fans,” Smith wrote in a memo (via Billboard). “As you know, artists are the center of Live Nation and we work side by side with them to meet their goals. In this case, we worked with Adele’s team to help achieve their goal of having a consistent set-up across all the different ticketing companies that were selling dates on her North American tour. Although that has clearly created confusion with fans and ultimately the media on what happened on which sites, we wanted to make sure you know just how much we appreciate your incredible preparation and that we are pleased with how we did.”