Lucky Blue Smith Poses for Mavi's Spring/Summer 16 Campaign
“We are excited to have Lucky Blue Smith as the face of Mavi’s Spring/Summer 2016 campaign, kicking off Mavi’s 25th Anniversary to a great start” Ardie Ulukaya, SVP of the brand, said in a statement. “We pride ourselves on creating something new and innovative every year and stay ahead of denim trends and forecasts. We design with the new generation in mind and chose Lucky Blue Smith as he is an exceptional representation of our philosophy.”
The campaign was shot on location by a beautiful beach in Istanbul.
20+ campaign images of Lucky Blue Smith inside…