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Butterfinger Super Bowl Commercial 2016: Bolder Than the Bold Jump

Butterfinger Super Bowl Commercial 2016: Bolder Than the Bold Jump

A cowboy jumps out of a plane atop a terrified cow in Butterfinger’s 2016 Super Bowl commercial.

The spot’s log line reads, “#BolderThanBold means satisfying your crispety, crunchety, peanut-buttery desires, whether you’re riding in a plane…or jumping out of one. ”

The narrator explains that jumping out of a plane is bold, jumping out of a plane while eating a Butterfinger is bolder, and doing it when your mother tells you not to is “bolder than bolder than bolder than bold!”

The ad was shot by director Armando Bo.

Watch the funny commercial below!


Butterfinger Super Bowl Commercial 2016: Bolder Than the Bold Jump
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  • j b

    They really did throw the cow out of the plane for the commercial. Then they sold the meat to McDonalds.