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Peyton Manning's Budweiser Product Placement During Super Bowl 50 Explained!

Peyton Manning's Budweiser Product Placement During Super Bowl 50 Explained!

Peyton Manning‘s post Super Bowl 50 celebration speech had many wondering what was up when he seemingly had some product placement for Budweiser beer.

“I want to go kiss my wife and my kids. I want to go hug my family. I’m going to drink a lot of Budweiser tonight, Tracy. I promise you that,” the 39-year-old Broncos quarterback told reporters after winning the big game.

Head of marketing communications for Anheuser-Busch, Lisa Weser, clarified that they did not pay Peyton to make the mention.

“Hi Internet. For the record, Budweiser did not pay Peyton Manning to mention Budweiser tonight. We were surprised and delighted that he did,” Lisa tweeted. However, it has come to light that Peyton‘s mention gave the brand a $3.2 million boost!

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Photos: Getty
Posted to: 2016 Super Bowl, Peyton Manning

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  • j b

    I’m sure that he was paid. But they have to keep it a secret.

  • shoes4life

    To me I thought he was paid sort of like how they use to say I’m going to Disney World. However, I know a lot of folks who refer to beer by brand names. My uncle use to say “I’m going home and drink a Coors.” I’ve heard Bud or Budweiser many times or Miller. So, yeah it could be true.

  • suzybel

    My favorite beer too, Peyton!