Kylie Jenner Signs Puma Deal Despite Kanye West's Tweets
The 18-year-old reality star will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016, the brand confirmed to Just Jared
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA,” the brand’s Global Director Adam Petrick said.
The week before, Kanye had tweeted, “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!”
Pictured inside: Kylie sitting front row at the Boss Womenswear Fall 2016 fashion show during 2016 New York Fashion Week that same day in New York City.