Jessica Alba on The Honest Company: 'We Change People's Lives'
Here’s what the 35-year-old actress and business woman had to share with the mag:
On if people are skeptical of The Honest Company: “I think it’s a double-edged sword. It also makes people skeptical when they see a celebrity attached. Sometimes it makes you interested, but sometimes it could be really bad: Are they just doing it for money? Is this just an endorsement? The products have to be great. Yes, I have a platform because of what I do, and I have access to media in ways that other people don’t, so I can spread the word. [Customers] may be interested because of that and try [the products]. But you can’t convert people because they’re interested. What’s going to convert them is [realizing], ‘Oh, my God, this is amazing.’ I get messages all the time about our products. We change people’s lives.”
On motivation: “A, I’m a hustler. B, I’ve been working since I was, like, 12. I’ve lived all over the world; I’ve worked all over the world with adults and seen all these different dynamics. I’ve been part of a lot of businesses’ marketing strategies, and I see how they utilize someone like me. I love learning. I’m a sponge. I haven’t lost my thirst and desire to learn. Every day is different, and I’m working toward something that I feel really good about. So it’s supergratifying.”
For more from Jessica, visit Allure.com.