The Weeknd's New Haircut Is On Display in New Puma Ad!
The Weeknd was just announced at the new creative collaborator and global brand ambassador for Puma and he is showing off his new haircut in a campaign photo!
The 26-year-old singer was photographer by Mark Seliger for the campaign, which will be seen in Puma stores and digital channels worldwide.
The “Run the Streets” campaign launches in November and will show Toronto as The Weeknd‘s source of inspiration for his career in the music industry.
The Weeknd will be collaborating with the fashion brand on sneakers and apparel that will fuse Puma‘s sport-inspired designs and the singer’s street-motivated aesthetics. The range will be released in 2017!