Sofia Richie Stars in New PrettyLittleThing.com Campaign

Sofia Richie bares some midriff while heading home after a night out on the town on Wednesday (October 12) in London, England.

It was just revealed that the 18-year-old model is new face for an upcoming campaign with UK-based fashion brand PrettyLittleThing.com.

PHOTOS: Check out the latest pics of Sofia Richie

The collection, called “PrettyLittleThing Starring Sofia Richie,” will launch on October 31, just in time for the holiday season.

She’s in town to host a party for the brand this week.

25+ pictures inside of Sofia Richie out and about…