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'Fifty Shades Darker' Will Use Virtual Reality in Marketing Materials

'Fifty Shades Darker' Will Use Virtual Reality in Marketing Materials

Fifty Shades Darker director James Foley has confirmed that he will be using virtual technology in promotional materials for the movie to give you a more immersive experience for the behind-the-scenes shots.

“Yeah, there’s marketing materials for behind-the scenes [of Fifty Shades Darker], where after we finished shooting for the day, the actors would stay over and VR people would re-create a facsimile of the scene,” he said (via Deadline).

“My own personal instinct is that cinema is going to move to VR because it’s an extension of the visual language. For myself, watching the material they generated expanded my brain,” James added.

Fifty Shades Darker will be released on February 10, 2017 with Dakota Johnson and Jamie Dornan returning.

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Photos: Universal Pictures
Posted to: Fifty Shades Darker

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  • Mark Jekabson

    They’re always trying something new. I wonder if critics will be able to virtually make out with Dakota Johnson as part of the promotion.

  • Angeline cohl

    THIS particular movies need anything BUT VR technology. Make it a beautiful sexy story thats sticks to the books as much as possible and thats all you need. Thats all that movie is anyway….

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