The Weeknd Attends WSJ Magazine Innovator Awards, Announces Collaboration with Puma

The Weeknd rocks shades as he arrives at the WSJ Magazine Innovator Awards on Wednesday night (November 2) at the Museum of Modern Art in New York City.

The 26-year-old entertainer was joined at the event by Naomi Campbell, Karlie Kloss, Tom Ford, Colin Firth, and Martha Hunt.

PHOTOS: Check out the latest pics of The Weeknd

Earlier that day, it was announced that The Weeknd has become the latest creative collaborator with Puma, working on their new “Run The Streets” campaign.

Puma‘s new platform introduces street-ready and technically progressive products for those who aspire to own rock their own signature looks.

The collection is set to hit Puma‘s website and stores on November 10.

15+ pictures inside of the stars arriving at the WSJ Magazine Innovator Awards…