Pharrell Williams Debuts New Hu Adidas Originals Collection!
Pharrell Williams keeps it cool and casual while attending the grand opening of the new flagship location for his apparel company Billionaire Boys Club held on Wednesday (November 9) in New York City.
The 43-year-old entertainer was joined by his longtime collaborator Nigo at the store, which will carry brands such as Billionaire Boys Club, Human Made, Kaikai Kiki, Yeezy, Fenty by Puma, CdG Play, Timberland, and his new Hu adidas Originals collection.
“There was an opportunity to use this moment—this agreement between Adidas and myself—to do something for other people,” Pharrell explains (via Billboard), “while we made creative, interesting, cool technology that services the body. That’s what HU is. HU [stands for] Health Ultimatum. [I'm asking,] ‘How can we strive for betterment in our work?’ That’s why you see all the different colors and languages. We’re ultimately trying to bring people together.”
adidas Originals = PHARRELL WILLIAMS | Hu
10+ pictures inside of Pharrell Williams at his new flagship grand opening…