Frozen's Kristen Bell & Idina Menzel Reunite to Promote Small Business Saturday!
The day is always held on the Saturday after Thanksgiving, one day after Black Friday. People are encouraged to shop at local small businesses to help give mom and pop shops a boost during the holiday season.
In the “Memory Lane” commercial for American Express, Kristen and Idina shop in an antique store and find everything from an Easy Bake oven to Anna and Elsa dolls.
“Memory Lane” featuring Kristen Bell and Idina Menzel | Small Business Saturday® 2016