Luke Bracey Presents New Polo Red Fragrance in Madrid!

Hacksaw Ridge actor Luke Bracey is the new face of Ralph Lauren’s fragrance Polo Red Extreme!

The 27-year-old actor made sure to properly represent the brand at his Polo Red Extreme photo call held at Estudio Cenital on Wednesday (February 1) in Madrid, Spain.

“It’s very exciting. They’re such an iconic brand,” Luke told Forbes. “It’s masculine but it’s got a sophistication to it, especially with this fragrance. It’s nice and bold, really, really strong. It’s the first time that I’ve been involved in something like this, but fragrance is the one thing I’ve always worn. It’s a rugged, down to earth kind of scent and it really exemplifies what I like about being a man. It’s got a sweetness to it, it’s got a kick, and gives you that bit of adrenaline rush as well. I was fortunate that I’d done a little bit of work with Bruce Weber, who shot the campaign.”

“Ralph Lauren is no nonsense, which I like,” Luke added. “It’s classy and it’s got a beautiful look to it, but it’s practical and it really caters to men. It’s focused that way and I think that’s why I gravitate toward it. When it comes to American style, it’s a classic. This place was built on hard work and still is.”

In case you missed it, check out Luke‘s full ad campaign here!