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The Weeknd Models His Spring Icons Selections for H&M

The Weeknd Models His Spring Icons Selections for H&M

The Weeknd is a new spokesperson for H&M and he’s modeling the brand’s new Spring Icons selections in these new behind-the-scenes photos from an upcoming campaign!

“I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,” The Weeknd said in a statement.

H&M’s Spring Icons Selected by The Weeknd is a complete wardrobe of essential pieces mixing utility and streetwear silhouettes with tailored lines, bringing together the important menswear statements of the season.

The collection will be available in every H&M store that carries menswear, as well as online, starting on March 2.

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Photos: H&M
Posted to: Fashion, The Weeknd

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