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84 Lumber Super Bowl Commercial 2017 - The Entire Journey

84 Lumber Super Bowl Commercial 2017 - The Entire Journey

84 Lumber is making a big statement in their 2017 Super Bowl Commercial!

The lumber company’s commercial follows the touching story of a mother and her young daughter as they make the trek from Mexico to the United States.

Defeating all odds, the mother-daughter duo make it the border, only to be met with a giant wall that stretches on for miles.

The family looks completely defeated, until they realize just feet away is a giant door welcoming them to the US – made from 84 lumber.

“The will to succeed is always welcome here,” the screen reads at the end of the commercial.

Watch the entire commercial below…

84 Lumber 2017 Super Bowl Commercial
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  • GroundControl500


  • shoes4life

    A lot of immigration commercials tonight. Basically telling Trump our country was built and made up of immigrants. So FU Grump!

  • Kathrynwmorrison

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  • xyz


  • xyz

    Another imbecile. U cant see the propaganda, can u?

  • Arrow 12

    The commercial should show the proper way to enter our country. Yes our country was built and made up of immigrants but what is wrong with doing it the legal way?

  • Tom Ludwig

    My grandparents came in 1926. There was no legal or illegal immigration then. My experience is that immigrants work harder than Americans. They add to our country. I think people that live in economically hard hit areas want to blame immigrants and foreigners for their economic situation. This is not new! Every wave of immigrants that comes to America scares the ones that came before. Remember we are nearly all sons and daughters of immigrants….

  • GroundControl500

    Ask your president what is wrong with building a business the legal way? If taking legal and ethical short cuts and conducting business in an illegal way is okay for him, why is anyone harping on the hard working immigrant?

    Much harder for people just trying to eke out a living to cross every T and dot every I.

  • Homer Ward

    Im Dam proud to be an American and i have nothing but respect for what immigrants go thru to come here and the work they do. But my problem is sending our jobs that feed and pay our bills to these other countries bring our jobs back to this country for the Americans thats here and the ones that want to come here. #WE NEED JOBS