Kendall Jenner & Gigi Hadid Cover 'Vogue's Beauty Shakeup Issue

Kendall Jenner & Gigi Hadid Cover 'Vogue's Beauty Shakeup Issue

Gigi Hadid and Kendall Jenner are helping the defy beauty standards on the cover of Vogue‘s Great Beauty Shakeup issue, on newsstands February 21.

The duo are joined on the cover by a diverse group of models including Ashley Graham, Adwoa Aboah, Liu Wen, Vittoria Ceretti and Imaan Hammam, who are all working to challenge the traditional ideas of beauty.

Here’s what the ladies had to share with the mag:

Kendall on the diversity of her Vogue cover: “This is my second Vogue cover, and to be sharing that not only with one of my best friends, but with all of these amazing women, is very meaningful for me. With all that’s going on in the world, this cover makes such an important statement. It’s like, hey, we’ve got our differences, but those differences are beautiful. Everyone is beautiful.”

Ashley on plus size representation: “Sixty-seven percent of the women in America wear a size 14 or larger. Sixty-seven percent. Maybe you could ignore those consumers before, but now, thanks to social media, they’re making their voices heard. Women are demanding that brands give them what they want. And what they want is to be visible.”

Gigi on being called All-American: “It’s funny to me when people say that I’m this ‘girl next door’ because although I know I can come off that way, from another angle, I’m pretty exotic. I mean, as different as Imaan and I look, we probably share DNA. If I’m ‘all-American,’ what does that even mean? But then again my parents came to this country as poor immigrants. So…maybe I’m pretty damn all-American after all. Not because of how I look but because I truly believe everyone should be equal and free.”

FYI: The cover models are wearing Prada turtlenecks, belts and shorts. Liu is wearing Miu Miu shorts.

For more from the article, visit Vogue.com.

Click inside to check out a behind the scenes video from the set…

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  • Eva

    LOL! They covered up the fat girl pretty well!

  • Wendy

    “no norms is the new norm”….lol except you must be at least 5’10 to be on the cover, and only one plus size girl, make sure you cover her up though.

  • Sabrina

    Well, I have to say Ashley looks a lot better than those stick-thin figures on the cover.

  • Bethanyrpatenaude

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  • Strats

    I wish they hadn’t airbrushed Ashley so much. Esp her arms.

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  • Sprite

    With a preview of “Girl Rising”, a documentary of the stories of nine girls from developing countries showing them overcome great obstacles to obtain an education and change their fates.

  • jackgotney

    Don’t forget this is for the cover of the ‘near perfection’ magazine. They can’t be too different now can they? Different shades of tan, tight hair, all mid to low 20s, nearly 5’10″. If I met them all at a party I swear I’d have a hard time not mixing up their names. How do you tell them apart? For vogue this is diversity. But if you are looking for real diversity, it might not make a good vogue cover. I’d have a real fat lady, a short one, a crippled one, and old one, an albino, a very black African and White white with blonde or red hair, an Indian, a Chinese, and even a midget, and a butch dressed like the man she really is. I bet with the right clothes you could make them all look somewhat attractive. You don’t always have to be sexy naked to be attractive or even alluring.

  • Casey C

    how is this diversity? nobody darker than a paper bag, all with extremely similar facial features and bodies, even Graham, and they look almost identical. and the photoshop is insane. yeah, totally a beauty shakeup thats defying beauty norms…

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