Gwyneth Paltrow Explains How She Balances Goop & Acting

Gwyneth Paltrow speaks to the audience while attending the Fast Company panel for “A Meeting of the Most Creative Minds” on Tuesday (May 16) in Santa Monica, Calif.

The 44-year-old actress opened up about her company Goop and how she balances her work with the brand and her acting career.

“As much as I thought ‘I can do everything, I can run my company and then go to Louisiana and do a movie,’ I can’t, especially with having kids there’s just no way,” Gwyneth said (via THR). “I’ve been doing little things here and there because…I do think that does help our brand and how we’re trying to grow. But I also don’t want it to. I want Goop to not rely on me so much, so we’re thinking about when we scale do we need to leverage me for this product line or do we not. If we have a paid asset without me that outperforms one with my face, I do jumping jacks. I grew up in an acting family…but right now, I just like this better.”