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Taylor Swift's 'Reputation' Album Marks Highest Pre-Orders for Target Ever

Taylor Swift's 'Reputation' Album Marks Highest Pre-Orders for Target Ever

Taylor Swift just set ANOTHER record!

The 27-year-old “Call It What You Want” singer has reached more than 400,000 units in pre-orders for her upcoming sixth album Reputation, ABC News reports.

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This marks Target’s biggest music pre-sale of all time.

In fact, pre-orders for Reputation are double the number of pre-orders for Taylor‘s 1989 album a week before its release in 2014, Big Machine Records told The Associated Press on Friday (November 3).

The number includes purchases at iTunes, Target, Walmart, Amazon, and Taylor‘s website.

Taylor has dropped four songs from Reputation so far, including “Look What You Made Me Do,” “…Ready for It?” and “Gorgeous.” The album is set for a November 10 release date.

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  • Shell

    I’d like to see what the pre-orders were if she didn’t have the contest ongoing. I’ve seen fans online proudly admit they are buying 10 copies each and if they can, getting even more. I have to say though, I hope the songs that haven’t been released are show stoppers otherwise this is gonna be her first flop. Yes it will sell a lot, but it won’t get the attention like 1989 or her others did.

  • Lisa

    If that were the case, she wouldn’t have already broken the Spotify 24hr and weekly record, several Vevo records and chart records. Pink also sold a ton of copies because you could automatically get a copy of her album if you bought a ticket for one of her shows. It doesn’t really matter why people buy an album. They still buy it because they are a fan of her music and that’s all that matters.

  • Shell

    An album/ticket deal is one thing but getting fans to buy as many copies of something as they can telling them the more they purchase the more chance they will have of maybe getting a ticket is a little much. Yes, at the end of the day it’s up to fans but there is no way they would be buying all those extra copies if this competition wasn’t going on so yes it will help the sales. I’m not saying it wouldn’t do well without out it but it’s gonna add some on that wouldn’t have been there otherwise.

  • Lisa

    Sure, you’re right, but it’s not like she’s the only one who has done that. Ed Sheeran, Bruce Springsteen and several other big artists have taken part in that contest. Its purpose is to make sure that actual fans get tickets and not scalpers. Of course it also helps increase album sales but that’s just a side effect.