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Selena Gomez Stars in Ballet-Inspired Campaign for Puma!

Selena Gomez Stars in Ballet-Inspired Campaign for Puma!

Selena Gomez is starring in a brand new campaign for Puma, and this one is inspired by ballet!

The 25-year-old singer models the brand’s new En Pointe collection, which was created as a collaboration with the New York City Ballet.

“I feel confident. I feel empowered. I feel in control. I am brave. Yes, I might not be perfect, but I’m always ME. No masks, no filters, just Selena Gomez,” she said in a statement.

“[Selena's] flexible style takes her from the gym to the red carpet and to all corners of the globe. Her fearlessness is reflected onto the collection with bold, statement pieces that command attention,” Puma said in a statement.

Watch a video below!

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Photos: Puma
Posted to: Fashion, Selena Gomez

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  • Lo Mo

    is it that necessary to show crotch to sell shoes..?

    RiRi didnt need that to sell Pumas…

  • Sneak Peek

    She’s like the little energizer bunny.

  • Esther


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  • Alina O

    It’s called endorsing or being the face of and Rihanna sells Addidas.