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Snapchat Issues Second Apology for Ad After Rihanna Puts the Company on Blast

Snapchat Issues Second Apology for Ad After Rihanna Puts the Company on Blast

Snapchat is once again apologizing for an ad that ran on the app.

The ad, for a game launched on the app early in the week, featured a “Would You Rather?” question asking users to pick between “slap Rihanna” or “punch Chris Brown.” (You can still see a screenshot of it here.)

After Snapchat issued an initial apology, Rihanna put the company on blast with a scathing post.

“This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again,” a spokesperson for Snap Inc. said to ABC News on Thursday (March 15).

The game was pulled from the platform and the advertiser has been blocked from the app.

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Photos: Getty Images
Posted to: Chris Brown, Rihanna, Snapchat

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  • Jason Bowen

    Filthy rich RiRI just got some middle class employee at SnapChat fired which is just the funniest thing ever.