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Zoe Saldana Talks New Digital Media Brand BESE, Which Was Inspired By Her Sons!

Zoe Saldana Talks New Digital Media Brand BESE, Which Was Inspired By Her Sons!

Zoe Saldana is changing the game in the digital media world with the recent launch of her new company BESE.

The actress created the brand to empower millennial and GenZ Latinos with a platform to share creative original content and stories of their heritage to be distributed across social and digital platforms.

The name BESE, which is pronounced “bee-say,” comes from the verb “to be” in two languages – “be” in English and “se” in Spanish.

Zoe has said that her sons inspired her to start the company and her mission is to shine a light on the untold stories that reflect today’s America.

We caught up with Zoe to learn more about her plans for BESE. Read below!

Just Jared: Your sons inspired you to birth BESE, was there a specific A-ha moment that stands out? Are there tools out there for children and kids whose parents want them to embrace Latinx empowerment?

Zoe Saldana: It wasn’t a specific A-ha moment, per say, but it was early on in my pregnancy that BESE was also conceived. I felt a desire to see and hear more positive portrayals of multicultural American people in mainstream media. Now more than before we as consumers have a direct access – through our devices – to information that we didn’t have before, and often the information in the content we consume is presented in a negative or stereotypical depiction of people either by their race, gender, class or language of origin. I didn’t want my sons to be put into boxes that they didn’t create for themselves. I want my children to witness equal freedom across the board as they are growing into their own American experience, as Americans. So BESE came out of a personal necessity and a personal desire to help my country, so it can as a result nurture my sons. I think the Latinx community is growing and finding its voice within the American landscape. It is BESE’s hope to be one of the tools that will help many generations and communities feel empowered.

Click inside to read the rest of our exclusive interview…

JJ: Who are some young role models out there paving the way for Latinx empowerment? Who did you look up to when you were younger?

ZS: There are so many talented and successful Latinx role models paving the way today for so many Americans that need to see and hear their stories being told. I think Lin-Manuel Miranda, Emma Gonzalez, Selena Gomez, Xiuhtezcatl Martinez, Eva Longoria-Baston, Gabby Rivera, Rosario Dawson, are some of the names that come to mind. But the list is evergreen, not only in the Latinx community but other communities as well. It is BESE’s mission to tell their stories in order to continue cultivating aspiration across our nation. I feel our country needs to know about the people that are looking to bring positive change through their actions and vocations.

JJ: Your sons are biracial. Will BESE reach people who are ethnically ambiguous? How do you instill a sense of pride for people of mixed race?

ZS: When we are made aware of the social, economic and cultural impact that others who came before us have done, it inspires pride and it gives us a sense of belonging that all Americans need to feel in order for us to continue pursuing our American Dream. The American narrative needs to broaden in order to continue telling stories of great American figures, regardless of who they are, where they came from or how they got here.

JJ: Can you share one of your own untold stories that you’d want to tell in video-form on the BESE platform?

ZS: I’m working on that right now. It is shaping up to be a very paramount year for me and all that I have accomplished thus far. I cannot wait to share it through BESE.

JJ: Which of the characters you’ve played in the past would be vocal members of the BESE community? What stories would they tell?

ZS: Well, I’d think and hope all of them would be a voice in the BESE community, even the out of this world characters like Neytiri and Gamora! As for the down to earth characters, Graciela (Live by Night), Eva Rodriguez (Center Stage) stand out. They were all fighting against the odds society had placed for them. They were strong women willing to stand up and work hard for what they believed they could be and accomplish.

Go check out BESE now at!

Just Jared on Facebook
Photos: Getty
Posted to: Exclusive, Zoe Saldana

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