Michael B. Jordan Named First Male Face of Coach - See His Campaign Photos!

Michael B. Jordan makes his debut as the global face of Coach Men’s in his first campaign for the brand!

The 31-year-old Black Panther actor stars in the brand’s Spring 2019 global advertising campaign, Coach announced on Wednesday (January 2).

In the pics, Michael emobodies the “cool optimism of the Coach Guy in a series of images set ‘backstage’ at a faded carnival.”

Snapped in a sunny desert landscape outside of Los Angeles, the photos feature Michael “on a vintage car, dressed in the house’s reimagined iconic American silhouettes.”

The campaign also shows off the new season’s hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag, and the Metropolitan Carryall.

Along with the launch, Coach also unveiled its campaign for the men’s fragrance collection, starring Michael.

“I’m proud to be the face of Coach men’s,” said Michael. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart [Vevers]‘ vision and creative process.”

10+ pictures inside of Michael B. Jordan‘s new Coach campaign…