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Serena Williams Partners with Bumble for Global 'Make the First Move' Campaign!

Serena Williams Partners with Bumble for Global 'Make the First Move' Campaign!

Serena Williams is looking to empower women in 2019!

The 37-year-old tennis pro has partnered with Bumble, the woman-first social network, to create a multifaceted 2019 campaign called “The Ball is in Her Court” to reinforce the brand’s mission to end misogyny and empower women around the world.

“In my life, I can confidently say that I would not be where I am today had I let the fear of making the first move hold me back,” Serena said in a statement. “Like Whitney Wolfe Herd, I am a firm believer in striving to achieve greatness as every single one of us holds the power to write our own stories. I look at my daughter and know it is my duty to pave a powerful path for her, and as Bumble’s Global Advisor, I can encourage her and women everywhere to think like a champion, define their lives and ultimately, embrace the power we have within.”

The partnership will go live during 2019 Super Bowl on February 3rd!


Serena Williams x Bumble – In Her Court
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Photos: Photos by Bumble
Posted to: Serena Williams

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