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Sara & Erin Foster Support Beauty Unaltered Campaign!

Sara & Erin Foster Support Beauty Unaltered Campaign!

Sara and Erin Foster are all about being natural!

The sister duo teamed up with CVS to be the face of their Beauty Unaltered campaign, which aims to use fewer retouched photos for beauty products in their stores.

“Going on the internet is a great way to feel bad about yourself 🙄 There needs to be more authenticity in what we present to the world. I’m proud to partner with @CVS_Beauty as they bring more transparency to beauty images you see in-store and online with the CVS Beauty Mark – so you’ll know what’s been altered and what hasn’t,” Erin wrote on her Instagram.

Sara added, “As women, I think we need to remember that this false, unattainable beauty out there is usually digitally altered. We should never compare ourselves.”

To support the campaign, Sara and Erin designed a “Sans Retouching” t-shirt, with 100% of the proceeds also supporting Girls Inc.

The t-shirt can be purchased on CVS.com.

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erin sara foster sans retouching cvs campagin 01

Photos: Sara & Erin Foster
Posted to: Erin Foster, Sara Foster