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Kerry Washington Reveals Why She Chose Hulu for 'Little Fires Everywhere'

Kerry Washington Reveals Why She Chose Hulu for 'Little Fires Everywhere'

Kerry Washington hits the stage to speak during the Hulu session at the 2019 Cannes Lions: Day One held on Monday (June 17) in Cannes, France.

While speaking at the panel, the 42-year-old Scandal actress revealed she chose Hulu over other platforms due to data when deciding on a home for Little Fires Everywhere, the series based on Celeste Ng‘s novel, which she is starring in and is co-producing with Reese Witherspoon.

PHOTOS: Check out the latest pics of Kerry Washington

“Hulu was a winner for us,” Kerry expressed at Cannes Lions (via THR). “It indicated to us that we knew where people were going to watch me already, we knew where people were watching Reese [Witherspoon], and we knew who would be into the content we were creating.”

Other platforms “did not have that level of specificity,” Kerry Washington continued, adding that the production won’t be ruled by the numbers. “[We're] willing to look at the data and take risks from the data, not just try to repeat the data, but let the data inform the risk-taking. It’s not saying what we won’t do according to the data, but what risks can we afford to take leveraging our data to support our creative challenges.”

Little Fires Everywhere is expected to debut on Hulu in 2020 – see the first look here!

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Credit: Richard Bord; Photos: Getty, SplashNewsOnline
Posted to: Kerry Washington

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