Hasbro Is Buying 'Peppa Pig' Studio for $4 Billion!

Peppa Pig is cashing in!

Hasbro Inc. will pay $4 billion to buy the studio that makes the Peppa Pig and PJ Masks children shows, Entertainment One Ltd., according to Fortune on Friday (August 23).

This deal will mark the toy-maker’s largest-ever deal, and increases the possibility that a rival bid could still emerge. ITV P1c previously bid nearly $1.2 billion in 2016, but Entertainment One Ltd. reportedly refused to enter talks at the time.

This deal would allow Hasbro to have the company’s “scripted and unscripted TV production and development capabilities, which include animated and live action shows.”

“We see opportunities for emerging markets. It’s also heartening to see that eOne has gotten great traction in markets like China for Peppa,” said Hasbro exec Brian Goldner. Click here for more details about the deal.

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