Rita Ora Celebrates Her Escada Capsule Collection Launch!

Rita Ora has gone red!

The 28-year-old singer-actress wad dressed head to toe in red while attending the launch of her capsule ESCADA x RITA ORA collection as part of Paris Fashion Week on Sunday (September 29) in Paris, France.

PHOTOS: Check out the latest pics of Rita Ora

Rita, who was named the German brand’s ambassador in January, has created a capsule collection of all-red pieces launching October 1st.

“Red is my favorite color; it’s also a signature color for Escada, so it was a no-brainer for me to make my whole capsule red,” Rita said in a statement at the event (via WWD). “When I first proposed the idea to Escada, they were like ‘All red?’ and I said ‘Go strong.’”

Liam Payne and his girlfriend Maya Henry were also spotted making their way inside the launch to show their support.