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Selena Gomez Announces Beauty Brand 'Rare Beauty' (Video)

Selena Gomez Announces Beauty Brand 'Rare Beauty' (Video)

Selena Gomez is breaking into the beauty market!

The “Lose You to Love Me” singer announced her new makeup brand, Rare Beauty, on Tuesday (February 4).

PHOTOS: Check out the latest pics of Selena Gomez

“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Here’s a tiny sneak. There’s more to share AND I can’t wait.,” she wrote along with the announcement video, which featured the star trying on her new products.

Watch Selena Gomez launch Rare Beauty

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Posted to: Selena Gomez

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