Gwyneth Paltrow's Goop Slammed for 'Insensitive' Post Amid Coronavirus Outbreak

Gwyneth Paltrow is facing some backlash.

The goop businesswoman was criticized on Friday (March 13) for a now-deleted post on her brand’s Instagram page amid the ongoing coronavirus pandemic.

“Most days you’ll find GP wearing G.Label with a pair of sneakers—which is one reason we make it an annual tradition to put together a fresh sneaker guide each year. Get ready to cover some serious ground (run, don’t walk),” the caption read, featuring a selfie of the star.

Many fans began commenting that the post was insensitive given the current climate, calling it “irresponsible” and “tone-deaf.”

“I think it’s irresponsible to post this as a world-wide pandemic is going on. You have a great platform around health. Now would be the time to expand on it,” one person wrote.

“We’re in the middle of a world-wide pandemic, y’all really think anyone’s gonna buy an ugly a–s $450 skirt?” added another.

Gwyneth referenced her movie Contagion in a recent post about the virus on her Instagram.

Pictured below: Gwyneth Paltrow and husband Brad Falchuk go for a scroll together on Sunday (March 8) in Brentwood, Calif.