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AMC Will Now Require Face Masks in All Movie Theaters After Backlash

AMC Will Now Require Face Masks in All Movie Theaters After Backlash

AMC Theatres is reversing the policy it announced yesterday and will now require all moviegoers to wear masks in their theaters.

The company previously said that they “did not want to be drawn into a political controversy,” so they would not require patrons to wear masks in areas that did not mandate it.

Fans responded with tons of backlash, with many saying that they did not actually want to die to see movies they were dying to see.

Now, the company has released a new statement in which they said, “we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theatres… Those who are unwilling to wear a mask will not be admitted or allowed to stay.”

Click inside to read the full statement…

AMC’s Full Statement on Masks Policy

At AMC, we have been consulting with top scientists and health experts to create a broad, sweeping, far-reaching health and safety effort to make AMC Theatres safe for our guests and associates when our theatres reopen in July. Among many elements of that comprehensive plan was a requirement for our associates all to wear masks nationwide, as well as a requirement for our guests all to wear masks in the many parts of the country that will require it. In those areas of the country where masks will not be required, we nonetheless planned to strongly encourage mask usage by guests, and fully expected that the vast majority would do so. That policy on guest mask usage, which is directly comparable with our major competitors and many other highly regarded retailers, was announced yesterday afternoon.

This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks. At AMC Theatres, we think it is absolutely crucial that we listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theatres, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theatres. The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests.

We will constantly monitor the scientific community’s latest thinking as to the efficacy of mask usage. We also will be looking at the varying health conditions in specific localities around our theatres all across the country. This will help us to determine what our mask policy will be as we go forward, as well as to make any other needed changes to this policy.

Guests coming to our theatres may bring their own masks of course, but for those who do not have one, masks will be available at our theatre box offices at a nominal $1.00 price. Those who are unwilling to wear a mask will not be admitted or allowed to stay.

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Photos: Getty
Posted to: Movies

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