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A Tube of This Iconic Drugstore Concealer Is Sold Every Five Seconds!

A Tube of This Iconic Drugstore Concealer Is Sold Every Five Seconds!

There are plenty of drugstore concealers to choose from – but when it comes to a tried-and-true favorite over the past decade, Maybelline New York’s Instant Age Rewind is a new classic!

According to the brand, via Allure, a tube is sold every five seconds. Nielsen also named it the No. 1 concealer in the mass and prestige makeup categories in 2018.

The Instant Age Rewind concealer is offered in 18 shades, and costs $9.99 right now at Ulta Beauty.

“America’s #1 concealer just turned 10! 🎂 Instant age rewind concealer has been our must-have for a no-makeup makeup look at home, zoom meetings and virtual happy hours!,” the brand celebrated last year on Instagram.

Head over to UltaBeauty.com to check out the favorite drugstore concealer.

Disclosure: Each product has been independently hand curated by our editorial team. Some products on this site use affiliate links and we may earn commission for any purchase made through the links.

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Photos: Ulta Beauty
Posted to: Shopping

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