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How Much Does a Super Bowl 2021 Commercial Cost?

How Much Does a Super Bowl 2021 Commercial Cost?

Everyone loves Super Bowl commercials – but do you know how much they cost?

There are tons of ads airing on Sunday (February 7) during the big game – which brings in over 100 million viewers annually – with many spots featuring A-list superstars. And there are big bucks behind those commercials from the brands and organizations involved!

The advertisements will cost them at least a seven-figure amount: CBS opened the bidding for 30-second commercial spots for Super Bowl 55 at $5.6 million, which was the average cost of the same length advertisement for last year’s game, via Sporting News.

CBS didn’t sell out until late January, and not all the ads went for that bidding price, which different from last year, when Fox sold out by November. Scotts Miracle-Gro bought a spot for $5.5 million in January, according to AdWeek.

To be featured in the CBS live stream, companies needed to pay an additional $300,000 according to the outlet.

In 2020, a 30-secon commercial cost about $5.6 million. Companies going for more than 30 seconds will expect to pay even more.

The cost of a commercial at the first Super Bowl was reportedly $37,500 in 1967, based on Nielsen Media Research.

Click here to see all of the 2021 Super Bowl commercials!

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Photos: Getty Images
Posted to: 2021 Super Bowl, Super Bowl, Super Bowl Commercials

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