Demi Lovato Fires Back Amid Backlash Over Bigg Chill Controversy

Demi Lovato is facing a bit of backlash from The Bigg Chill frozen yogurt shop amid the controversy this weekend.

If you missed the story this weekend, here’s what happened. Over the weekend, Demi posted the following: “Finding it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies/other diet foods before you get to the counter. Do better please. #DietCultureVultures”

The experience prompted Demi to turn the hashtag she started, #DietCultureVultures, into a movement and to put companies on blast for promoting diet menus over everything else. The company actually responded, and you can read it right here.

Click inside to read what happened on Monday (April 19)….

Piers Morgan led a big campaign, and even wrote an article, calling out Demi. Demi took to her Instagram Story to respond.

Morgan wrote, “Not a day goes by without some celebrity somewhere claiming to feel ‘triggered’ by something, mainly in an attempt to weaponise their victimhood, raise their profile and make money. If this sounds unduly cynical of me, then permit me to borrow the words of Ms Lovato’s own smash hit: Sorry, Not Sorry.”

On Monday (April 19), Demi posted an old photo from the froyo shop’s Instagram and wrote, “This screams diet culture and I won’t be gaslit by the media or anyone else that says otherwise. I don’t need to feel guilt free about eating anything .This was what I was talking about and this is directly from their own page.”

“It’s time the media stops gaslighting women who stand up for themselves,” Demi added on her story. Click through the gallery of this post to see her messages from this morning.