Kim Kardashian Reveals the Reason Why She's Rebranding KKW (& If You Think It's to Get Rid of the 'W,' You're Wrong!)

Kim Kardashian has revealed the reason why she is rebranding her empire.

If you don’t know, the 41-year-old beauty mogul and reality star has founded KKW Beauty, KKW Fragrance, and KKW Skin, along with Skims. KKW Beauty was shut down back in August, and she also announced she would be rebranding KKW Fragrance soon.

Click inside to read her reason why…

During her appearance on the “Not Skinny But Not Fat” podcast , Kim was asked about her decision.

“Everyone thinks like, ‘Oh my God, it’s just to get the ‘W’ off,’” she said in the interview. “That’s not it.”

“What I really wanted to do was, I felt so bad that the customer had to go from KKW Beauty, then would go to KKW Skin, then would go to KKW Fragrance — that’s shipping costs at three different websites. And I felt so bad. And then Skims, you know what I mean? So I wanted one beauty brand,” Kim continued. “It’ll just be my beauty brand where you can [buy] everything beauty. It’s like starting my own brand. You know, like a new brand and that makes me so happy. It’s just like, I love the process of the whole thing of starting something new.”

If you missed it, in the same interview, Kim revealed one piece of insider info about her and Kanye West during their breakup…